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The hot beverages market is up 7.2
per cent, adding £110.7million to the total value
of £1.6million. while hot chocolate and malted
drinks have struggled, tea and coffee sales are
soaring but consumers are demanding more
and more choice.
Tea Time
Tea prices may have reached record levels
worldwide, but this has not quashed britain’s
thirst for its daily cuppa.
Tea remains the biggest seller, accounting for 34
per cent of market share (coffee is 17 per cent)
and Tetley remains the brand leader, followed by
pg Tips then Twinings, Typhoo and yorkshire Tea.
of the 145 million cups drunk each day in the uk
only 10 per cent are consumed away from home.
However, 25 per cent of tea drunk
is not everyday tea. are You
catering for this sizeable chunk
of the market?
according to Twinings Foodservice, demand
for premium teas is growing and this offers a
significant profit opportunity. They suggest
offering a range of speciality Teas, infusions
and green Teas to maximise profit potential
from high margin products. Twinings’ new
infusions range offers a selection of herbal &
Fruit infusions, green & white Teas made from
only 100% natural ingredients, perfect for
today’s health-conscious consumers.
a range of free pos materials are available to
caterers to help maximise sales at a premium
price point. |
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