As national institutions go, afternoon tea has to be one of my favourites. There’s just something so refined and decadent about nibbling on dainty little sandwiches and fancies, washed down with lashings of steaming tea – and perhaps the odd glass of fizz!
For operators, afternoon tea offers a lucrative opportunity to fill an otherwise quiet day-part – and it’s not reserved for big hotels either. Pubs, cafes and restaurants are getting in on the act, and the sky is the limit when it comes to choosing what to put on your tiered stands, as traditional elements such as scones and cucumber sandwiches make way for exciting new additions. Our Category Focus (page 18) is packed with tips and ideas on how you can brew up profits from afternoon tea.
If you’re planning to bake your own cakes and pastries, then the top prize on our Country Club competitions page will be of interest. We’re giving away a fabulous Kitchen Aid Artisan stand mixer. See page 31 for more details on how to enter.
You’ve probably guessed from our balloon-themed cover, that we’re going ‘sunny side up’ with a look at the best hotel breakfast ideas in our Melting Pot feature on page 34.
With the festival season in full swing, our Special Feature looks at how food businesses can promote their wares to revellers (page 25), and our Customer Profile shines a spotlight on an innovative collective of primary schools, which is excelling in school meals uptake.
Keep creating a stir!