“Continuous effort – not strength or intelligence – is the key to unlocking our potential.” Wise words from Winston Churchill, the man the nation looked to get us out of a most terrible crisis.
Whilst we might be fighting a battle of a different kind, the increased feeling of community spirit and the ethos that ‘we are all in this together’ is very much reminiscent of the wartime era.
For all the chaos, despair and uncertainty the coronavirus pandemic has inflicted upon the world, there have also been many positives. Never before (and probably never again in our lifetime) will we have the time to reflect on the way we live our lives and run our businesses; to press the reset button and re-build, perhaps in a completely different format.
There’s a lot of talk in the media about adjusting to our ‘new normal’, and we’re all still coming to terms with that prospect. Foodservice has been hit hard, but this whole experience has demonstrated just how well the industry can adapt and come back fighting.Our front cover reflects this wartime sentiment of solidarity and follows on from the 75th anniversary of VE Day last month and the heroic efforts of 100-year-old Captain Tom Moore raising millions for the NHS.
COVID-19 crisis, plus advice on how to combat separation anxiety for care home residents on page 15.
Wishing you all well at these most difficult times.Let’s keep creating a stir!